Using a Monthly Newsletter to Promote your Website

If you have a website then you might want to consider running a monthly newsletter. If you do there are a few things you need to think about and the aim of this article is to give you some advice and tips on preparing your newsletter.

Firstly it is important that you give your newsletter for free as this will increase your chances of being able to sell products. In addition to that it will be much easier for you to get people to sign up to it and stay signed up. However if you are going to keep people interested and get them coming to you to buy your products or services it needs to be done right. Below are a list of things you need to think about when writing a monthly newsletter:

1. Know what your Readers Want

Remember your newsletter needs to be something that people want to read. If this is not the case then you are wasting your time and your newsletter will just be deleted. We know that you are trying to sell to your readers but if all you try and do is sell it will be very boring. Make sure you include some up to date stories about your industry and things people will be interested in. This will help to give you credibility and so increase your chance of sales.

2. Make it Personal

Most people get endless newsletters and emails on rubbish and so you need to make yours stand out from those. It is important it has a distinct style so that they will recognise it. In addition you should write from personal experiences. Get the reader to engage with you so that they feel they know you, this will help to build a connection which in turn will result in increased sales.

3. Make it Professional

If you send a boring text email it will not have the same effect as a professional looking newsletter. Make sure it looks really good and like something people will want to read. If it is text only with no design it will look like a spam email and put a lot of people off before they read it.

4. Get Feedback

It you ask your readers for feedback you can increase interactivity between you and your potential customers. Find out what they think of your newsletter and what they would like to know about in the future. This will ensure you are giving them what they want.

5. Include your Contacts

Makes sure you include your address, telephone number and email address on the newsletter. You should also always have a link to your website. This means that if people like what you are about and want to get in touch with you it will be easy for them to do it.

6. Include Snippet of next Newsletter

Let your readers know what they will be getting in the next newsletter, this will encourage them to look out for it and read it when it arrives.

7. Monitor your emails

Make sure you know how many people read your newsletter and how many click on the links. This will show you the effectiveness of it and let you know if you should change anything. After all if no one reads it or clicks on any links you are really wasting your time and need to adopt a different strategy.

If you would liek to know how we can help you visit our website optimisation page or contact us.