Increasing Links by increasing visibility

If you are looking to gain links to your website you need to think about your visibility. It is important to know that people link to sites they know and have heard of. For that reason you need to implement a strategy to increase the profile of your website and business, this will in turn get more people linking to you.

There are literally countless ways to build a brand and gain exposure but below is a list of some of the most popular things you can do:

1. Article contributions

Although it is important to do article marketing, this is not the same thing as writing and article and submitting it across the internet. This is the process of getting featured in online newspapers, publications of information sites. The best thing to do is write something really useful and then target publications and sites that your potential customers would use.

2. Getting in the Press

If you are running a quality online marketing campaign then there is a good chance magazines and newspapers will contact you for a quote on something or other. You need to make sure it is easy for them to contact you, if not they will just move on and use the first person they get. Appearing in the press can be a very successful way of building a brand.

3. Contribute to Forums

Although you get links from forums they will have very little value, what will be important is the content that you add to you posts. Make sure you get involved in the discussions and contribute useful comments or answer questions. This will get your coverage and will get people interested in your site and what you do.

4. Contribute to Blogs

It is a good idea to get a list together of the most valuable blogs in your industry. You should then aim to get involved in the posts. Add useful and insightful comments and if possible expand on the topic. This will help to get you noticed as an expert in your field and could result in you being featured on that blog or another one.

5. Answer Questions

It would be a good idea to look our question sites and try to answer questions if you can. A good place to use is Yahoo Answers. You might find that the links have value but also that the topics come up high in the search engines so this can help to drive people to your website.

6. Social Media

There are a large number of social media websites out there that you can really leverage off. From a business perspective LinkedIn can be a good one to network with business professionals which can be useful if you offer a business to business service. For making comments and gaining publicity then Twitter is very useful as well as easy to use.

However you should also consider sites where you can set up groups. You should look for groups that are relevant to your industry and get involved and contribute valuable content. If there is not one that matches you need set it up and attract people to it.

All of the above will take time and effort and you need to put a lot in. Make sure you spend some time everyday on Forum and Blog posts. This will allow you to get a real exposure and build a quality brand.

If you would like to know how we can help visit our search engine optimisation page or contact us.