Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization or SEO is the name for the techniques used to get your website ranked high up on the list of search results for search engines like Google, Yahoo and MSN. These search engines score websites on a number of factors and it is important to know what these are and what you can do to get a good score and so rank higher.

To appear on the first page of search results for search engines like Google for the keywords or key phrases that best suit your business can be time consuming and difficult to achieve. It is important to have an idea of where you want to be and to know what needs to be done to get there. This is where we come in.

What we can do for you

By using our expertise and knowledge as well as listening to what you want to achieve we can help with increasing the profile of your website by helping it to be more visible. Progress will be monitored and plans revised where necessary. The steps we take are:

• Keyword Analysis – help you find the keywords and phrases that best describe your site;
• Copywriting – write content for your site that is relevant, contains your keywords, is easy to read and is search engine friendly;
• Onsite Optimization – review your website content and ensure the text and links on your website are optimised for your chosen keywords;
• Offsite Optimization – work on getting links to your website from related websites to increase its visibility and credibility with the search engines;
• Pay-Per-Click (PPC) Programs – workout an effective advertising campaign with you to get the greatest cost to visitor volume ratio;
• Regular Updates – discuss progress with you and review keywords as your business develops to ensure you get the desired results from SEO.

What you should do next

Contact us to discuss what you would like to achieve and what your budget is and we will tailor make a plan to suit your needs and pocket.

Important Information

Please be aware that if you are promised page 1 ranking on Google within very short time then you may find Black Hat SEO techniques are being employed. This could result in your website being banned from Google and other search engines permanently. Remember there if it was that easy to get to the top of a search engine then everybody would be there.

Further Information

This first site will give you some basic information on SEO:
Search Engine Watch
Here you will get some information on SEO and Pay per Click programs:
Search Engine Guide
Below is a chat site where you can access forums on SEO:
SEO chat
This link has articles on:
Search Engine Optimisations Journal