Begin your hunt for the right keywords with an open mind. Always keep space for experimentation. Remember that finding good keywords may take more time than you may think; your patience will be a great asset.
Use search volume as a criteria for your search. There is not fixed number, but 10,000 should be good enough. Secondly, make sure to keep within your niche.
Keywords with high search volumes are good because there is demand for it. People are typing in those words frequently. This essentially means that if you compete for such words, you have a fair chance at making a sale. However, high search volumes mean higher costs. So, choose those words that have moderate volumes but making good money. To illustrate the point consider the phrase ‘web design company’, this is a money making term. Those familiar with Google Keyword tool will know that typing in the phrase will throw up several relevant words, among which ‘UK web design agencies’ is one.
To filter these keywords further by searching for them once every week for about a month or two. A genuinely good keyword will perform consistently over a prolonged period. Comparing them will give you a good idea into the worthiness of the words. An easier way of accomplishing the same result is by using Google Adwords to find how much Google is charging for the phrase. High price often means better options.
Google and others are ready if you want their help. However, to let them come to your help, you will have to start using their tools. These are caveat-free, cost-free tools that are used by small businesses and UK web design agencies alike. Running a campaign will cost you a little tough. We think you should join the party with a few pounds and see where it proceeds. For those in the web development niche, invest in words like ‘web design company’ or ‘UK web design agencies’ and see how people are reacting to it, keep track of click rates and you will have a basic idea about the keyword’s potential in bringing you good traffic.
Success depends on many factors and one among them is the page rank. If you competitor has a low page rank, you can expect to surpass them sans back breaking hard work. All that remains is to begin work.