QR codes and Mobile Marketing

The QR codes are one of the tools that marketers are using a part of the strategies in mobile marketing.

Using a code-reader application, Smartphone users can snap a picture of the QR image to gain immediate access to information on the web. Numerous code reader apps are available for download through a Smartphone’s mobile app store.

Creating QR codes doesn’t require any technical expertise or doesn’t it involve any specialised software. In fact, few websites offer URL to QR code conversion for free and automatically generate the code for you.

You can integrate your QR code to your marketing strategy, by adding it to your business cards, leaflets and billboards, we have outline few tips that can help you to get a great response from them.

1.  Have a Clear Objective. Apply the same principles for any marketing campaign, and establish what the ad is trying to accomplish. Is your business looking to generate leads? Create a buzz about an upcoming event? Get subscribers for a newsletter? Once the target has been established, work towards it.

2.  Call to action. Think about what you want people to do when they scan the image. Fill out a sign-up form for an event or email campaign? Watch a YouTube video? Go to a web page or blog?

3. Make your website mobile optimised.  QR codes are built for interaction with mobile devices. Sending Smartphone users to a page optimized for a small screen is the biggest key to a successful QR campaign. Get in touch with a web development company that can make your website mobile friendly.

4. Size and placement. The most common place to put a QR code is on printed material such as newspaper and magazine ads or marketing brochures, but even there it’s important to consider placement.  In addition to being easy to reach, a code should just be placed in locations with good Internet reception. Putting a QR code in an underground station for example, would not be ideal.

5. Think back to the basic purpose of a QR code: to link the physical world to the digital. Don’t fill the ad with loads of content; be direct and to the point. Guide the QR readers towards a relevant event or URL.