Accessing the Web via smartphones and tablets is gaining a massive strength. Marketers and Web design agencies are creating unique tools and techniques to adapt to this audience. Here are some ideas you can use to add some mobility to your marketing strategy.
1. Make your website Mobile friendly
The success of your online presence is measured based on mobile visibility and readability. That means staying away from the use of Flash programming. The reason behind is Flash does not work on Apples iPhones and iPads at all, and works only just few other mobile platforms. As such, many mobile users simply can't see images, video or even if they are programmed with Flash.
2. Make a mobile version of your site
Think of a mobile site like a "express" version of your full website, just containing key information such a contact details, maps and directions, bios and news; all formatted to better fit small screens via the use of large navigation buttons, larger fonts, little imagery, and less content per page. However, it is also important to provide a prominent link back to your full site for those who prefer it.
3. Use QR codes as part of your Marketing Campaign
A QR OR Quick Response Code is a two-dimensional barcode, usually squared shaped that can be placed in your offline marketing materials such as leaflets, business cards, billboards or newspapers ads, some companies are placing them directly into their websites too.
When a user scans a QR code, she/he will be redirected to a specific online destination that you have set up, such as contact information, an specific promotion, or a description of a specific product or QR codes are very popular in Japan and china and are growing in popularity in the western world, as they are effective tools for getting targeted visitors and closing the gap between offline and online marketing.
4. Add call extensions to your Google ads.
If you run a Pay per Click campaign with Google you can add the option of call extensions to your ad which is basically an extra line containing your business telephone number as a clickable link. This allows Smartphone users to click on the phone number and call you directly from the ad. Call to action strategies are one of the key elements for any online marketing campaign, making it easy for potential customers to connect with you without having to browse online and potentially lose interest.
If you feel you are missing out with all the new advancements, you should contact a your web development company and ask them to make you more mobile, more accessible.
