Launching an ecommerce website is only the start of building a successful online business. If you want your online store to be effective then you need to make sure your website is easy to find.
There are many ways to achieve this, but outlined below are some of the key methods you should consider.
There are two marketing techniques that will be familiar to anyone who has ever worked with a web development company; search engine optimisation and pay per-click advertising. They are often the most important promotion method that is carried out to bring customers to an online store. But also there are many others effective techniques for promoting an ecommerce website that do not involve search engines, such as:
1. EMAIL NEWSLETTERS
Email marketing is relatively inexpensive and by sending timely and interesting offers to customers you will keep them coming back to your website to buy from you.
Depending on your products and the frequency of purchase it may be appropriate to send a weekly, monthly or quarterly email.
Manage and keep up to date with subscriber lists and give an option to unsubscribe if they wish.
2. CUSTOMER REVIEWS
A system within your website that allows customers to review your service and products is a good way to build confidence among new shoppers.
If you have a nationally known brand then maybe this is less important- but if you are less well known then the positive experiences of existing customers can be a strong influence.
3. ADVERTISING BANNERS
When someone enters your physical store you don't leave them at the door -you use signage to direct them to departments or to products that you wish to highlight.
Exactly the same should happen within your ecommerce website using clickable banners that direct visitors to relevant offers and seasonal products.
4. SOCIAL NETWORKING
There has been huge growth in online social networks, and just as word-of-mouth recommendation spreads offline, it spreads so much faster online.
5. SEARCH ENGINE OPTIMISATION
Search engine optimisation (SEO), describes the techniques used to encourage search engines to rank your website highly for your chosen keywords. SEO delivers what are referred to as natural or organic results within search engine listings.
These are the websites that feature in the main part of the results page, sometimes below a tinted panel containing sponsored links-Google decides where web pages will be positioned within the natural results.
However, keeping your marketing strategy on track can be overwhelming at times, make sure you talk to a professional web design company that can help you to get your ecommerce business moving forward.