Posted:04/01/2012
So, you have begun the critical process of searching for a web design company that can handle your website’s design and development demands in the most effective and affordable way. You are likely to find lots of web design companies advertising themselves as the “most creative” designing firm. However, before being attracted to such claims, pause and thing for a moment—do you know how much creativity is required for your niche of business? How web designing creativity can complement or derail your online presence? Can creativity prove disastrous for your website? If you don’t have a clear perspective on such questions, reading the following information is sincerely advised:
Creative Ideas That Never Hurt: Website Logo Design
There is one aspect of website designing where creativity, thinking out-of-the box, conceptualizing beyond the usual and challenging the norm should be endorsed with no limits. This refers to logo designing. A uniquely crafted logo can do the work that cannot be achieved by thousands of dollars spend on print media advertising. A logo that suggests your product or service and what your company signifies is worth paying the premium amount sought by a reputed web design company. The reasons are simple to understand. A regular, unimaginative logo cannot help you gain the edge that an unusual but engaging logo can. Unprofessionally managed web design companies might create a logo that infringes upon copyright regulations, putting you in greater legal hassles. This is why some of the bigger SEO web design London studios have a dedicated team of logo conceptualizers who spend days creating a visual image so powerful that your brand creates a ‘recall value’ within the blink of an eye. If this objective is met, you have probably accomplished 40% of your business’ branding objectives.
Creativity That Can Hurt—SEO Web Design, Ignore It At Your Own Risk
Many of the bigger web design studios, such as the accomplished web design studios UK, often refer to themselves as SEO Web Design London companies. Please note that this is not a misnomer or an effort to gain instant promotion. These are contemporary web design companies, trying to highlight that they understand a very critical and often ignored part of web designing, i.e. SEO web designing.
This refers to designing sites in such a way that they don’t neutralize the SEO efforts. For instance, a reputed web design company in London is most likely to disagree with representing text on the webpage primarily as a part of Flash images or other graphics images. The reason is simple—Google’s automated caching programs called crawlers cannot decipher the text present within images and Flash content. Most web spiders are text friendly and don’t react well to Flash or heavy animations and JavaScript. This fact is more likely to be known by an established SEO web design London companies rather than some freelancing web designer who might be trying to impress you with his creatively unusual designs.
Many developers and designing studios try to impress clients by showing samples of sites where they have made the interface very delightful and expressive by using lots of Ajax-based features. This includes navigation utilities in Ajax. However, a smarter, more seasoned SEO Web Design London company will tell you that this is not the best choice. Yes, it makes the website look aesthetically more impressive but Ajax content cannot be crawled, i.e. it is not index-able. This means features that explain your site’s navigation ease are not explained to the web-crawlers. Losing on navigation assessment can result in an instant fall in your Google rankings since navigation is the core feature of deciding how usable and friendly a website is for browsers—thus, when choosing a web design company, ensure what you demand in terms of ‘being creative’.
