Google panda and the SEO revolution
Search engine optimisation has been one of the key concerns of every web site or web based business. Ranking higher means better traffic and thus more business leads. Hence improving a web site’s SERP ranking is essential. However Google Panda updates have completely revolutionised the SEO web design London landscape. Standing in the second half of the year 2011, Google Panda has numerous updates for web masters and search engine optimisation professionals to know and follow. Here we are enlisting how you can utilise the Google Panda updates for your client’s search engine optimisation initiates.
For over 10 years, Google abided by Page Rank approach to rank web sites. Linking your web site to high quality, authority web sites always pays back and the same has been re-inforced in recent Google Panda updates. Taking an example here, if you are a law firm and your web site receives a link from country’s main newspaper’s website, or government’s law department’s website, there is a greater possibility that Google would notice your website and take the link as special recommendation. Google gives more value to those web sites that are connected with same nature authority web sites.
Another vital aspect of search engine optimisation that has been specifically accentuated in the recent Google Panda update is Unique Content and Title Tag. Google has reinforced that it will continue to pull down those web sites that have duplicate, copied or shallow content. In order to do due justice to the web sites whose content has been copied or adapted, Google shall utilise its tools to determine their auenticity and the actions shall be taken only against the convict web site. Furthermore, the Title Tags (used to suggest audience about the contained information) must carry as much appropriate and relevant information. Here keyword stuffed or meaningless keyword rich content shall be penalised.
SEO web design London companies suggest that the Google Panda updates are intended to always promote better quality web sites. It is more inclined towards what audiences are looking forward to but not shallow search engine optimisation practices that misguide search engines and influence their results. Google Panda updates are the result of Google’s professional approaches to empower the user to drive its best suited search engine results for a set of keywords he / she may be looking for. The recently added +1 Google Panda update had also revolutionised search engine optimisation landscape and increasingly more and more companies are utilising it to promote their websites in the virtual domain.
