Pay-Per-Click Programs

What is Pay-Per-Click?

Pay-Per-Click (PPC) programs are set up by search engines so that your site will appear as a sponsored link on the search results. The cost per click can vary wildly between words and paying the most won’t guarantee you number 1 spot as you will also need to optimise your site for the relevant words.

What we do to help?

We will do an analysis of your keywords and the cost for them. From this we will produce a marketing plan which is based on the sales to click ratio and also considering the profit to cost ratio. This will help with knowing the maximum we should spend on any one word. We will also optimise for these words and write the advert that will be seen on the results page for you.