Pay-Per-Click Programs

What is Pay-Per-Click?

Pay-Per-Click (PPC) programs are set up by search engines so that your site will appear as a sponsored link on the search results. The cost per click can vary wildly between words and paying the most won't guarantee you number 1 spot as you will also need to optimise your site for the relevant words.

What we do to help?

We will do an analysis of your keywords and the cost for them. From this we will produce a marketing plan which is based on the sales to click ratio and also considering the profit to cost ratio. This will help with knowing the maximum we should spend on any one word. We will also optimise for these words and write the advert that will be seen on the results page for you.


Advantages of our PPC Management

• Full Analysis - we will do a full keyword analysis to determine the best keywords for your site. In our opinion there is no point paying for terms that will not add real value.
  
  
• Value for Money - we will spend time monitoring your account to give you the best return on investment possible. This could mean finding the best position in the search results so that you are paying the minimum amount for a high click through rate.
  
  
• Peace of Mind - we will completely manage your PPC account as well as monitoring keyword value. This will allow us to remove keywords that do not benefit you. This takes the hassle away from you and lets you sit back and watch the sales coming in.

If you would like more information on the ways in which we can help you please contact us.