Keyword Analysis

What are Keywords?

When somebody uses a search engine they will put a word or phrase into the search box in order to get the results they require. These words or phrases are known as the Keywords. So in order to improve your search engine ranking you need to select the keywords that you are going to work with.

How to Select your Keywords

• Analyse your business and select words/phrases that are relevant to it;
• Use a number of tools to get even more possibilities;
• Analyse competitor sites to see what is working for them;
• From your keywords and phrases select a phrase that has a good KEI (shows the relationship between number of searches and competition) and is highly relevant to your business.

What do we do?

Finding the keywords or key phrases is a 4 stage process:

1. Analyse your business with your input and select words/phrases that are relevant to it;
2. Use a number of tools to get even more possibilities and so create a Universe of Keywords;
3. Reduce down this universe to between 10 and 20 phrases that have the best KEI ;
4. From our selection a phrase will be chosen that has a good KEI and is highly relevant to your business.

Please note that this may need to be done for a number of different pages on your site as they may require different keywords.

To start your Keyword Analysis contact us today.

Resources

A great site to help you find keyword is Wordtracker.